Animoca Brands and The Sandbox recently announced the launch of their first-ever pop-up in Hong Kong, to support the metaverse’s Asian user base and to create additional momentum for the Alpha Season 3 launch
The Sandbox, a widely popular gaming metaverse recently unveiled its first-ever pop-up in Hong Kong. With this step, The Sandbox, a subsidiary of Animoca Brands, is looking to support its continuously expanding user base in the city. Hong Kong has already emerged as one of its fastest growing markets internationally.
The pop-up, called The Sandbox Alpha 3 Atelier, is situated on the fifth level at K11 MUSEA, in Tsim Sha Tsui. It will showcase video content on big display panels, offer workshops held by well-known local design studios and conduct detailed sessions on metaverse. The Hong Kong residents will be able to participate in many novel experiences via this pop-up, and also get an opportunity to play-and-earn through them.
Speaking to the press about the initiative, Sebastien Borget, COO and Co-Founder, The Sandbox, said, “With the opening of The Sandbox Alpha 3 Atelier, we are pleased to welcome an even wider group of users in Hong Kong to explore a truly open metaverse and enjoy a new range of experiences. We have invited a wide range of partners to share new ways for users to develop avatars – their own digital identities – and to interact more extensively so that everyone can unleash their imagination and create their own dream in the metaverse”.
What’s on offer for the visitors?
The Sandbox Alpha 3 Atelier visitors who register an account with The Sandbox at the pop-up, will be rewarded via multiple promotions, including: distribution of the Alpha Passes, giveaways of 1,000 SAND tokens per day and a chance to win an NFT house and a 1 x 1 LAND specially created by the studio in The Sandbox metaverse.
The pop-up will help promote The Sandbox Alpha Season 3
Reportedly, The Sandbox Alpha 3 Atelier will be one of the platform’s multiple promotional initiatives for the upcoming Alpha Season 3 launch. More than 300 intellectual properties and brands have already signed up with The Sandbox for Alpha Season 3, which will mark a major increase in its scale. These entities include Ubisoft, The Walking Dead, Warner Music Group, Steve Aoki, World of Women, Bored Ape Yacht Club, Deadmau5, Adidas, Atari, Snoop Dogg, Gucci Vault and The Smurfs.
The fact that The Sandbox is witnessing rapid growth and popularity in the Asian countries is well reflected in eight different experiences created in The Sandbox Alpha Season 3, for players in this part of the world. Developed and designed by creators from Greater China, these experiences will give fans an opportunity to visit historical locations with The South China Morning Post, or interact with their idols such as Nine Chen and Hanjin Tan.