Reputed luxury fashion brand Gucci has joined hands with Superplastic, an animated-celeb brand, for the launch of its new NFT collection dubbed ‘SuperGucci.’
Gucci recently announced that it has partnered with Superplastic animated celebrities Janky and Guggimon, to launch its latest NFT (Non-Fungible Token) series. Named ‘SuperGucci,’ the collection is themed around conventional Gucci designs and motifs, sported by the famous Superplastic characters. (Unfamiliar with NFTs? Make sure you check our detailed guides about them)
These NFTs have been co-created by Alessandro Michele, Gucci’s Head of Design, and Superplastic. The SuperGucci series will feature 250 NFTs that will be minted and released in three-parts, with the first drop of 10 items scheduled for Feb 1, 2022. The first launch will also see Gucci promoting ‘Vault,’ its latest online experimental space.
The fashion house made the NFT news public via a series of tweets on Jan 18, 2022.
Superplastic has made a big name for itself as a global entertainment brand that creates popular digital collectibles, animated celebs and designer toys. While it has collaborated with many famous artists like Rico Nasty, J Balvin, Gorillaz and others in the past, its own digital characters – ShuDog, Kranky, Dayzee & Staxx and Janky & Guggimon are online celebrities in their own right. Superplastic too announced its Gucci tie-up via a tweet recently.
Janky and Guggimon are amongst the most loved virtual characters in the Superplastic universe, and enjoy a huge fan following that runs into millions of people on TikTok, Twitter and Instagram. Their figurines normally fetch hundreds of dollars in the marketplace. Janky and Guggimon will turn models for the SuperGucci collection and sport classic Gucci floral prints, combined with equestrian caps.
Every SuperGucci NFT will be accompanied by a specially designed 8 inches tall Italian ceramic sculpture made by hand. These Janky and Guggimon figurines will mirror their corresponding NFTs, and will be covered in classic Gucci patterns. They will be created by the fashion house’s own ceramicists in Italy.
Not the first NFT drop for Gucci
It’s worth highlighting that although very special, this isn’t the first NFT drop from Gucci. In June 2021, the fashion house sold its first-ever NFT for $25,000, via an online auction conducted by Christie’s. It was based on a four-minute film titled ‘Aria,’ produced specifically for the Italian fashion house’s centennial celebrations.